ISBN 9781259004995,Mall Management: Operating In Indian Retail Space

Mall Management: Operating In Indian Retail Space

Publisher:

McGrawhill

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ISBN 9781259004995
Publisher

McGrawhill

Publication Year 2012
ISBN-13

ISBN 9781259004995

ISBN-10 1259004996
Binding

Paperback

Edition 1st
Number of Pages 312 Pages
Language (English)
Subject

Budgeting & financial management

This book elucidates the factors that are essential to ensuring that retail, with particular regard to shopping malls, is a key engine of economic growth. Special emphasis has been made on issues relating to tenant-mix planning, zoning, leasing and marketing/ promotion as these decisions are taken time and again duringthe operating life of the mall.Apart from the mall managers, this book would be a suitable reading for practitioners and students of retail management. About the Author Harvinder Singh Associate Professor, IMT, Ghaziabad Srini R. Srinivasan Institute of Management Studies and Research, Mumbai Table of Contents 1. Introduction to Retailing and Shopping Malls 2. Concept of Shopping Mall 3. Mall Development Process 4. Financing and Revenue Model for Shopping Malls 5. Tenant Mix 6. Leasing Administration 7. Marketing and Promotion Activities for Shopping Malls 8. Facilities Management in Mall Operations 9. Regulatory Framework for Shopping Malls 10. Handling Anchor Tenants 11. Future of Shopping Malls
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