ISBN 9788174969880,Mall Management With Case Studies

Mall Management With Case Studies



Taxmann Publications Pvt Ltd

Publication Year 2008

ISBN 9788174969880

ISBN-10 8174969888

Paper Back

Edition 2nd
Number of Pages 538 Pages
Language (English)

Literature fiction

This book offers a balanced, strategic and practical approach to growing sector of organised retail - Shopping Centres - with resources generated from the authors practical experience in India and abroad, online resources, case studies, industry professionals experience, etc.

A complete guide detailing : Steps to successful establishing of Mall from concept stage to opening of the mall and then managing it further with best practices of CRM marketing, operations, leasing, tenant mix, financing, facilities management, atmospherics, communication mix and other add-ons like entertainment options, its importance, multiplex operations, brand valuation for mall, parking management, food court management, retail demand analysis, etc.

Some of the topics discussed comprehensively are:

Retail Management
Real Estate and Shopping
Centre Potential in India
Pre-development process :Site selection
How to understand and review a commercial lease
Concept of tenant mix
Shopping Centre Quality Index
Marketing and marketing planning
Major Engineering Equipment's
Maintenance management
Operational Formats
Entertainment in shopping
Sources of Revenue
Shopping centers - A macro-economic view
Financial aspects of Shopping Centre Management
Case Studies with Operational Formats