ISBN 9781591395263,Manage for Profit, Not for Market Share

Manage for Profit, Not for Market Share

Rs2045 Rs2468 17% OFF

Availability: Out of Stock

(Free Delivery)

We Accept
ISBN 9781591395263
Check delivery information
 
ISBN 9781591395263
Publisher

Harvard Universal Press

Publication Year 2006
ISBN-13

ISBN 9781591395263

ISBN-10 1591395267
Binding

Hardback

Number of Pages 240 Pages
Subject

Business & management

Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.

More from Author

Scroll