ISBN 9780195669855,Management Information Systems

Management Information Systems

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ISBN 9780195669855

Oxford University Press`

Publication Year 2004

ISBN 9780195669855

ISBN-10 0195669851


Number of Pages 632 Pages
Language (English)

Technology & Engineering

The book provides in-depth coverage of the three components of information systems (IS) in a business organization from an Indian perspective. Management Information Systems meets the requirement of MBA students for a comprehensive textbook on the strategic use of information systems (IS) for decision making in organizations. It explores the core concepts of management information systems through managerial applications and supplements them with detailed case studies. Salient Features Explores emerging issues in international marketing such as the role of information technology and global e-marketing Examine the challenges faced by business organizations in international marketing Contains classroom-tested cases from international business organizations Includes examples and case-lets in key areas of international marketing and export promotion Provides chapter-end concept review questions, exercises with critical thinking elements, and classroom and field projects TABLE OF CONTENTS 1. Core Concepts in Information Systems. 2. Information Systems Infrastructure. 3. Telecommunications and Computer Networks for Business. 4. Database Management. 5. Information Systems for Sales and Marketing. 6. Information Systems for Human Resource, Accounting and Finance. 7. Enterprise Information Systems. 8. Intelligent Information Systems. 9. Information Systems Planning and Development. 10. Information Systems Leadership. 11. Information Security Management. 12. Information Systems for Business Effectiveness. 13. Implementation of Information Systems.

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