Oxford University Press`
|Number of Pages
Technology & Engineering
The book provides in-depth coverage of the three components of information systems (IS) in a business organization from an Indian perspective.
Management Information Systems meets the requirement of MBA students for a comprehensive textbook on the strategic use of information systems (IS) for decision making in organizations. It explores the core concepts of management information systems through managerial applications and supplements them with detailed case studies.
Explores emerging issues in international marketing such as the role of information technology and global e-marketing
Examine the challenges faced by business organizations in international marketing
Contains classroom-tested cases from international business organizations
Includes examples and case-lets in key areas of international marketing and export promotion
Provides chapter-end concept review questions, exercises with critical thinking elements, and classroom and field projects TABLE OF CONTENTS
1. Core Concepts in Information Systems.
2. Information Systems Infrastructure.
3. Telecommunications and Computer Networks for Business.
4. Database Management.
5. Information Systems for Sales and Marketing.
6. Information Systems for Human Resource, Accounting and Finance.
7. Enterprise Information Systems.
8. Intelligent Information Systems.
9. Information Systems Planning and Development.
10. Information Systems Leadership.
11. Information Security Management.
12. Information Systems for Business Effectiveness.
13. Implementation of Information Systems.