ISBN 9789380618524,Managerial Economics (UPTU)

Managerial Economics (UPTU)




Ane Books Pvt. Ltd



Ane Books Pvt. Ltd

Publication Year 2010

ISBN 9789380618524

ISBN-10 9380618522

Paper Back

Language (English)


About the Book Managerial Economics provides a systematic and logical way of analysing business decisions that focus on economic forces shaping day-to-day decisions as well as long-run planning decisions. Managerial economics applies microeconomic theory-the study of the behaviour of individual economic agents-to business problems. It teaches business decision makers how to use economic analysis to take decisions to achieve the firms goals. Economic theory helps managers to understand real world business problems by using simplifying assumptions, to abstract away from irrelevant ideas and information and turn complexity into relative simplicity. Like a road map, economic theory ignores everything irrelevant in a problem and reduces business problems to their most essential components. This book has been specially designed and written to systematically cover the syllabus of Managerial Economics at postgraduate and MBA level. It is divided into four units and 20 chapters. Some unique features of the book are as follows: ? A comprehensive coverage of the new syllabus. ? A clear and precise exposition of the subject. ? Learning Objectives outlining the contents of the chapter. ? Analysis in each chapter is developed step by step in a systematic manner based on logical reasoning. ? Glossary of important terms and concepts highlighted in a box in each chapter. ? An important summary at the end of every chapter. ? Chapter-wise important review questions covering all aspects. Contents 1. Managerial Economics- An Introduction, 2.Fundamental Concepts, 3. Objectives of a Firm, 4. Demand Analysis, 5. Elasticity of Demand, 6. Demand Forecasting, 7. Supply Analysis, 8. Elasticity of Supply, 9. Production Analysis, 10. Cost Analysis, 11. Market Equilibrium and Concept of Revenue, 12. Perfect Competition, 13. Monopoly and Discriminating Monopoly, 14. Monopolistic Competition, 15. Oligopoly, 16. Pricing Practices and Strategies, 17. National Income-Concepts and Measurement, 18. Inf