ISBN 9780415811484,Managing and Marketing Tourist Destinations

Managing and Marketing Tourist Destinations

Publisher:

Routledge

Rs650

Publisher

Routledge

Publication Year 2012
ISBN-13

ISBN 9780415811484

ISBN-10 0415811481
Binding

Paperback

Number of Pages 262 Pages
Subject

Service industries

Without adequate research & management, the potential impacts & benefits of tourism & travel services will not be maximised. This volume evaluates the theoretical approaches & applications to competitive advantage within tourist destinations & shows the ways to further develop the concept of destination competitiveness.
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