ISBN 9788120341265,Managing Intellectual Property: The Strategic Imperative

Managing Intellectual Property: The Strategic Imperative

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ISBN 9788120341265
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ISBN 9788120341265

Phi Learning Private Limited

Publication Year 2010

ISBN 9788120341265

ISBN-10 8120341260


Edition 2nd
Number of Pages 388 Pages
Language (English)


Managing Intellectual Property: The Strategic Imperative (2nd Edition) presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. This second edition of book provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for the risk management of IP. The book is primarily intended as a text for postgraduate students of manage-ment, students of engineering and those who are pursuing certificate, post graduate diploma or degree courses in IPR. The present edition should also prove valuable for professionals and corporate decision makers. New to this Edition Two new chapters on IP Rights and Market Regulations and IPR Protection in Fashion Industry Each chapter is added with Learning Objectives Review Questions at the end of each chapter Web based learning material available in the form of PowerPoint Presentations (chapter-wise) and Multiple Choice Questions (available at Key Features Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. Separate chapters on IPRs in Cyber Space and Pharmaceutical Sector IPRs legal provision supported by illustrations in Indian context Comprehensive Glossary Classification Systems in practice for various IPs About The Author Vinod V. Sople, Ph.D., is Professor and Deputy Director (Academics) at ITM Business School, Navi Mumbai. Dr. Sople has over a decade of experience of teaching management subjects, apart from professional experience of more than two decades in various functional areas of management. He has contributed several research papers published in reputed management journals. He is also the Chief Editor of International Journal of Business Insights and Transformation. His research interests are marketing, intellectual property rights and supply chain management. Professor Sople has also authored books entitled Logistics Management: The Supply Chain Imperative and Legal Aspects of Marketing in India and awaits imminent publication of his forthcoming book "Business Process Outsourcing: The Supply Chain of Expertise". Table of Contents Preface Part I: Intellectual Property--A Strategic Tool 1. Intellectual Property System 2. IP Rights and Marketing Regulations 3. IP Management Framework 4. IP Audits Part II: Intellectual Property (IP)--Legal Protection 5. Intellectual Property Rights (IPRs) 6. Patents 7. Trademarks 8. Copyrights 9. Trade Secrets 10. Industrial Designs 11. Geographical Indications 12. Semiconductor Integrated Circuit Layout Design 13. The Protection of Plant Varieties and Farmers' Rights 14. Biodiversity and Traditional Knowledge 15. IPRs in Cyber Space 16. IPRs in Pharma Sector Part III: Intellectual Property Exploitation And Risk Coverage 17. IPR Protection in Fashion Industry 18. Intellectual Property Licencing 19. Intellectual Property Insurance 20. Securitisation of Intellectual Property Annexures 1. Patent Classification Schemes 2. International Schedule of Classes of Goods and Services for Trademarks 3. Locarno Classification of Goods for Industrial Designs 4. Information Sources on Intellectual Property Rights Glossary Company Index Subject Index