ISBN 9788176492485,Managing New Products

Managing New Products

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ISBN 9788176492485

Viva Books Pvt Ltd

Publication Year 2002

ISBN 9788176492485

ISBN-10 8176492485


Language (English)


This is all-new edition of Tom Kuczmarski's landmark book broadens and deepens the message of its predecessors - that the right new products program can produce exponential growth... if all the pieces are in place - with the introduction of a revolutionary new approach whose greatest strengths are its simplicity, effectiveness, and proven results. Armed with this disciplined approach to creativity and newness, you will create a consistent stream of winners - and maybe even the kind of breakthrough product innovation that creates an entire new business unit of industry - for your company. As the author shows, all the necessary tools are already in your company...and in this groundbreaking new book.

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