ISBN 9780077861094,Marketing

Marketing

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ISBN 9780077861094
Publisher

Literary Licensing, LLC

Publication Year 2014
ISBN-13

ISBN 9780077861094

ISBN-10 0077861094
Binding

Hardback

Number of Pages 496 Pages
Language (English)
Subject

Sales & marketing

Designed to demonstrate to students the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field, this title includes career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students\' lives.
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