ISBN 9788132110408,Marketing : A Critical Textbook

Marketing : A Critical Textbook


Nick Ellis

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ISBN 9788132110408

SAGE Publications Ltd

Publication Year 2012

ISBN 9788132110408

ISBN-10 8132110404


Number of Pages 264 Pages
Language (English)


Written by a team of renowned experts in the field, Marketing: A Critical Textbook is a cutting-edge text that offers a different way for you to look at and understand marketing.The authors successfully use examples and 'real world' cases to illustrate and discuss major alternative and critical perspectives, enabling you to constructively question the conventional assumptions, concepts and models with which you are already familiar. Key features Provides practical and innovative demonstrations of abstract concepts through classroom exercises and individual and group activities. Includes a glossary of critical marketing terms. A companion website with an Instructor's Manual with PowerPoint slides for lecturers and free access to full-text journal articles for students. Marketing: A Critical Textbook will prove a stimulating and engaging read for advanced undergraduate and postgraduate students of Marketing and related topics.

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