ISBN 9780071333672,Marketing A Practical Approach

Marketing A Practical Approach

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Publisher

Tata McGraw - Hill Education

Publication Year 2011
ISBN-13

ISBN 9780071333672

ISBN-10 0071333673
Binding

Paperback

Edition 6th
Number of Pages 616 Pages
Language (English)
Subject

Business

Peter Rix continues to provide students with a strong practical approach to marketing,allowing them to discover how marketing is carried out in the real world. This editionintroduces students to the world of marketing, by explaining theoretical concepts, andhow these concepts apply to organizations.The edition includes a new chapter on Marketing Metrics, and many features examiningdirect marketing strategies, internet and digital marketing, viral marketing, the use ofnew media, new emerging customer segments, and changing customer attitudes andbehaviours.

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