ISBN 9789325978539,Marketing And Services Management (JGI - Bangalore)

Marketing And Services Management (JGI - Bangalore)


Sharma P

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ISBN 9789325978539
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ISBN 9789325978539

Vikas Publishing House

Publication Year 2014

ISBN 9789325978539

ISBN-10 9325978539


Number of Pages 166 Pages
Language (English)


The primary objective of this book - developed as a joint effort of Vikas Publishing House Pvt. Ltd and Jain Group of Institutions (JGI) - is to create learning material that is reader-friendly, helps the students in revising the subject with ease and provides high level of retention for examination preparedness.


The content has been developed using instructional design. The units are written in simple language and are provided with easily understandable headings and subheadings for quick comprehension of the subject.
Numerous examples are included to ensure that the students understand the concepts and are well-prepared for examinations.
Numerous practice questions and answers at the end of each unit are provided to ensure that students are able to revise the study material with ease.
Case studies have been provided under appropriate heads in the modules to ensure that the content is practical, relates to contemporary themes and concepts and equips students for the job market.
Sample question paper has been provided at the end of the book.