ISBN 9788178128900,Marketing Aptitude

Marketing Aptitude

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ISBN 9788178128900
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ISBN 9788178128900
Publisher

RAMESH PUBLISHING HOUSE

Publication Year 2015
ISBN-13

ISBN 9788178128900

ISBN-10 817812890X
Binding

Paperback

Edition 9th
Number of Pages 184 Pages
Language (English)
Subject

Banking

This comprehensive book is useful for the candidates of IBPS (CWE), SBI PO/Clerk, Regional Rural Bank (RRB), Bank Specialist Officer, Management Trainee, LIC/GIC, BBA/BBS & Other Competitive Exams. This book includes Study Material for the purpose of practice of questions based on the latest pattern of the examination. Detailed Explanatory Answers have also been provided for the selected questions for Better Understanding of the Candidates
Table of contents :-
Marketing : Meaning, Nature and Functions
Marketing Mix
Marketing Environment
Marketing Planning
Marketing Strategy
Buyer Behaviour
Market Segmentation
Sales Forecasting
Product Life Cycle
Product Planning
Packaging and Labelling
Product Development
Branding
Channels of Distribution
Direct Marketing
Pricing
Advertising
Sales Promotion
Sales Management
Marketing Research
Knowledge of Banking

Model Set 1 to 5

Introduction to Marketing
Concepts of Marketing
Marketing Environment
Consumer Behaviour
Market Segmentation
Marketing Mix
Product
Product Mix
Product Life Cycle
Branding
Packaging and Labelling
Pricing
Physical Distribution
Promotion
Service Marketing
Social
Green & Event Marketing
Retail Marketing
Rural Marketing
Electronic Marketing
Marketing Research (MR) & Marketing Information System (MIS)
Miscellaneous Questions
Glossary
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