ISBN 9781591392101,Marketing as Strategy

Marketing as Strategy

Rs1799

Publisher

Harvard Universal Press

Publication Year 2004
ISBN-13

ISBN 9781591392101

ISBN-10 1591392101
Binding

Hardback

Number of Pages 288 Pages
Subject

Sales & marketing

CEOs are more than frustrated by marketing\'s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.