ISBN 9789325983335,Marketing Behaviour And Cost Analysis (For B.Com, Bba, Bbm And Bms)

Marketing Behaviour And Cost Analysis (For B.Com, Bba, Bbm And Bms)



Vikas Publishing House

Publication Year 2014

ISBN 9789325983335

ISBN-10 9325983338


Number of Pages 194 Pages
Language (English)


Indian economy is a dynamic economy and is adapting to global changes from time to time. The basic challenge for India is to emerge as a sustained economy with a focus on inclusive growth.
The book has been developed with an emphasis on quality and contemporary content.
Reading is meant to supplement the class room session, which is enriched by work, assignment, quiz and other learning supports. This will help the students to enhance the knowledge required for preparedness in order to be able to accept and solve the challenges of work life. The uniqueness of the book lies in adopting the instructional design for content development, which means that the content is written with clear sub-headings, and supported by self-learning tests, questions all of which support easy learning, thinking and practice-enabled learning.

Content has been developed according to the syllabus requirements
The units are written in simple language
Numerous illustrations, examples and case studies for better understanding of concepts
Chapter end questions for practice