ISBN 9780749461935,Marketing Communications

Marketing Communications

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ISBN 9780749461935
Publisher

Viva Books Pvt Ltd

Publication Year 2011
ISBN-13

ISBN 9780749461935

ISBN-10 0749461934
Binding

Paperback

Edition 5th Revised edition
Number of Pages 504 Pages
Subject

Sales & marketing

Heralding the emergence of social media as a marketing revolution, this book integrates offline tools with online tools and social media. It covers various aspects of marketing communications. It offers the information you need to know about the changing face of marketing.
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