ISBN 9780072369229,Marketing : Creating Value for Customers

Marketing : Creating Value for Customers

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Tata McGraw - Hill Education

Publication Year 1998

ISBN 9780072369229

ISBN-10 0072369221

Paper Back

Edition 2nd
Number of Pages 656 Pages
Language (English)


Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 700 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality