Wiley India Pvt Ltd.
|Number of Pages
Marketing Express is the fast track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology. The book has illustrated examples and lessons from some of the world's most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal Mart, and ideas from experts like C. K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout.
Includes a glossary of key concepts and a comprehensive resources guide
Includes an easy-to-read summary of "ten steps to making it work"
Includes examples from the worlds top business people and companies
Revised edition of the successful Express Exec title
A pocket sized and quick read
About the Author
John Mariotti is an internationally recognized executive, advisor, speaker, and author. Formerly President of Huffy Bicycles and Rubbermaid Office Products, he now serves on boards of four consumer and industrial products companies. He is the author of several books including Smart Things to Know About Marketing.
Table of Contents
Definition of Terms
The Evolution of Marketing
The Global Dimension
The State of the Art
Key Concepts and Thinkers
Ten Steps to Making it Work
Frequently Asked Questions (FAQs)