John Mariotti

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ISBN 9788126507573
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ISBN 9788126507573

Wiley India Pvt Ltd.

Publication Year 2006

ISBN 9788126507573

ISBN-10 8126507578


Number of Pages 124 Pages
Language (English)


Marketing Express is the fast track route to mastering all aspects of marketing. It introduces and explains all the key techniques successful marketers use, from CRM to brand management, and from failsafe planning to making the most of technology. The book has illustrated examples and lessons from some of the world's most successful businesses, including Sony, Sephora, Apple, Zara, Henkel, Best Buy and Wal Mart, and ideas from experts like C. K. Prahalad, Theodore Levitt, Philip Kotler, David Aaker, Al Ries and Jack Trout. Special Feature The book Includes a glossary of key concepts and a comprehensive resources guide Includes an easy-to-read summary of "ten steps to making it work" Includes examples from the worlds top business people and companies Revised edition of the successful Express Exec title A pocket sized and quick read About the Author John Mariotti is an internationally recognized executive, advisor, speaker, and author. Formerly President of Huffy Bicycles and Rubbermaid Office Products, he now serves on boards of four consumer and industrial products companies. He is the author of several books including Smart Things to Know About Marketing. Table of Contents Introduction Definition of Terms The Evolution of Marketing The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making it Work Frequently Asked Questions (FAQs) Index

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