ISBN 9781118402306,Marketing in the Participation Age

Marketing in the Participation Age

Publisher:

John Wiley & Sons

Rs2102

Publisher

John Wiley & Sons

Publication Year 2012
ISBN-13

ISBN 9781118402306

ISBN-10 1118402308
Binding

Hardback

Number of Pages 206 Pages
Subject

Sales & marketing

Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved.
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