ISBN 9788178359151,Marketing Information Systems

Marketing Information Systems

Rs578 Rs825 30% OFF

Availability: Available

Usually ships in: 2-3 business days

(Free Delivery)

We Accept
ISBN 9788178359151
Check delivery information
 
ISBN 9788178359151
Publisher

Kalpaz Publications

Publication Year 2012
ISBN-13

ISBN 9788178359151

ISBN-10 8178359154
Binding

Hard Back

Number of Pages 330 Pages
Language (English)
Subject

Library & information sciences

Information Technology (IT) has revolutionized different functional areas of modern organizations. A study on working of Marketing Information Systems (MKIS) is naturally a value addition exercise in the process of systematizing and documentation of Industry practices in India. It is tried to explore the effectiveness of the MKIS in terms of Information Quality. Decision Support and User Confidence and Satisfaction. It is also examined the aspects like Design Technology Effectiveness. Functional Effectiveness, Change Effectiveness User Friendliness, Cost Effectiveness and System Management perspective.

More from Author

Scroll