ISBN 9780750652247,Marketing Logistics

Marketing Logistics

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ISBN 9780750652247
Publisher

Elsevier Publishing Company

Publication Year 2003
ISBN-13

ISBN 9780750652247

ISBN-10 0750652241
Binding

Paperback

Edition 2nd Revised edition
Number of Pages 168 Pages
Subject

Sales & marketing management

Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses \'mini-cases\' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
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