ISBN 9780070153271,Marketing Management

Marketing Management



Tata Mcgraw Hill Education Private Limited

Publication Year 2009

ISBN 9780070153271

ISBN-10 0070153272


Edition 2nd
Number of Pages 256 Pages
Language (English)


A good compilation of articles on marketing practices across the globe. Key Features: A compendium of contemporary thoughts and prescriptions on marketing management Contributions from twenty two well-known academicians and practitioners across the globe A bird's-eye view of the marketing practices prevailing in the East and West An ideal reference book for management students and professionals. About the Author: M S Raju Consultant Professor, Gitam Institute of Foreign Trade, Vishakhapatnam. Dominique Xardel Dean, ESSEC Business School, Paris Table of Content: Chapter 1.Introduction Chapter 2.Marketing Management in the New Millennium Chapter 3.The Changing Marketing Environment Chapter 4.Market Research Dynamics Chapter 5.Emerging Marketing Opportunities Chapter 6.Dynamic Sales Management Chapter 7.Marketing Strategies Chapter 8.The Marketing Plan Chapter 9.Managing Marketing Risks Chapter 10.New Trends-Digital Marketing Chapter 11.The New Russian Revolution in Marketing Chapter 12.Ethical Stakes-The New Marketing Ingredient Chapter 13.Vanishing Boundaries between Marketing and Production Chapter 14.Carrefour in South America Chapter 15.American Textbooks for Russian Students Chapter 16.McDonalds in China Chapter 17.Dell Vs. Gateway Chapter 18.Organized Retailing in India- Opportunities and Challenges Chapter 19. Rural Marketing-Indian Experiences Chapter 20.The Beauty Market and L' Oreal Chapter 21.The TATA Group-Going Global Chapter 22.Managing Brand Reputation-Coke, Pepsi and Cadbury in India Chapter 23.Business in India-The LG Way Chapter 24.Cafe?s Coffee Day?s Expansions Strategies Chapter 25.Dotcoms in India

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