ISBN 9780070603950,Marketing Management

Marketing Management

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ISBN 9780070603950
Publisher

Tata McGraw - Hill Education

Publication Year 2005
ISBN-13

ISBN 9780070603950

ISBN-10 0070603952
Binding

Paperback

Number of Pages 828 Pages
Language (English)
Subject

Business

This cases essentially a Hardvard case book which offers the best in marketing management cases. An overall 'business 'orientation of the cases make this book a refreshingly different offering in the area of marketing management
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