ISBN 9780333937198,Marketing Management

Marketing Management

Author:

Ramaswamy

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ISBN 9780333937198
Publisher

Macmillan India Limited

Publication Year 2008
ISBN-13

ISBN 9780333937198

ISBN-10 0333937198
Binding

Paperback

Number of Pages 748 Pages
Language (English)
Subject

Business

Commendation Award, Delhi Management Association (DMA) Book, 1991. Certificate of Merit, Texbooks: College English language, Federation of Indian Publishers (FIP) Awards for Excellence in Publishing, 1995. Consolation Prize, Indian Oil Corporation (ISTD-IOC) Book Awards, Indian Society for Training and Development, 2002-03 The special features of this thoroughly revised, vastly enlarged new edition are: all-inclusive coverage of subject through forty-eight well-structured chapters, lively, engaging clear presentation and student-friendly structured format. The subject is organised into convenient modules. Theory and practices are blended with over 150 exhibits and charts to supplement the text.
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