ISBN 9781259094972,Marketing Management

Marketing Management

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ISBN 9781259094972
Publisher

McGraw-Hill Education - Europe

Publication Year 2014
ISBN-13

ISBN 9781259094972

ISBN-10 1259094979
Binding

Paperback

Edition 2nd Revised edition
Subject

Sales & marketing management

Represents marketing management that the way it is actually practiced in successful organizations today.
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