ISBN 9788177228427,Marketing Management

Marketing Management

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ISBN 9788177228427

Dreamtech Press

Publication Year 2010

ISBN 9788177228427

ISBN-10 8177228420


Number of Pages 252 Pages
Language (English)


The Book Offers A Comprehensive Coverage Of Core Marketing Concepts And Their Dynamics And Strategies. Its Contemporary, Integrated Presentation And Strategy-Based Approach Extensively Cover Critical And Fundamental Topics Required To Succeed In The Professional Arena. The Summary And End-Of-Chapter Exercises Provided In The Book Facilitate The Recapitulation Of The Essential Terms And Concepts To Enhance The In-Depth Knowledge And Learning Experience Of The Readers. The Book Also Contains Concise, Lucid, And Engaging Information Supplemented With Real-Life Examples. In Addition, It Comprises Authentic Marketing Case Studies From Top Mncs To Demarcate Its Presence Among Other Books.

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