ISBN 9789380222097,Marketing Management

Marketing Management


Amar Jyoti

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ISBN 9789380222097

Gen Next Publication

Publication Year 2009

ISBN 9789380222097

ISBN-10 9380222092

Hard Back

Number of Pages 332 Pages
Language (English)

Business & management

This book gives emphasis on the latest trends and developments in marketing with stress on the significance of communication between marketing an all the other fields of the business. It introduces successful tactical market planning, and gives examples of market focused, original and customer-drive action. It focuses on customer relationship management, bran building, optional market channels, an international marketing. Topics included are customer satisfaction, strategic planning, consumer markets and behaviour, corn petition dealing, strategies and programmes and managing the sales force.