ISBN 9788190867597,Marketing Management(Pb)

Marketing Management(Pb)


Amar Jyoti

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ISBN 9788190867597
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ISBN 9788190867597

GenNext Publication

Publication Year 2009

ISBN 9788190867597

ISBN-10 8190867598


Number of Pages 319 Pages
Language (English)

Business, Strategy & Management

This book gives emphasis on the latest trends and developments in marketing with stress on the significance of communication between marketing an all the other fields of the business. It introduces successful tactical market planning, and gives examples of market focused, original and customer-drive action. It focuses on customer relationship management, bran building, optional market channels, an international marketing. Topics included are customer satisfaction, strategic planning, consumer markets and behaviour, corn petition dealing, strategies and programmes and managing the sales force.