ISBN 9780071067737,Marketing Management: Text & Cases

Marketing Management: Text & Cases

Rs370 Rs435 15% OFF

Availability: Out of Stock

(Free Delivery)

We Accept
ISBN 9780071067737
Check delivery information

Tata McGraw - Hill Education

Publication Year 2010

ISBN 9780071067737

ISBN-10 0071067736


Language (English)


Marketing Management Text and Cases, includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management. This appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.

More from Author