ISBN 9780071067737,Marketing Management: Text & Cases

Marketing Management: Text & Cases

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ISBN 9780071067737
Publisher

Tata McGraw - Hill Education

Publication Year 2010
ISBN-13

ISBN 9780071067737

ISBN-10 0071067736
Binding

Paperback

Language (English)
Subject

Business

Marketing Management Text and Cases, includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management. This appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.

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