ISBN 9781422121153,Marketing Metaphoria

Marketing Metaphoria

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ISBN 9781422121153
Publisher

Harvard Universal Press

Publication Year 2008
ISBN-13

ISBN 9781422121153

ISBN-10 1422121151
Binding

Hardback

Number of Pages 230 Pages
Subject

Sales & marketing

Explains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.

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