ISBN 9781422126011,Marketing Myopia

Marketing Myopia

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ISBN 9781422126011
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ISBN 9781422126011
Publisher

Harvard Universal Press

Publication Year 2008
ISBN-13

ISBN 9781422126011

ISBN-10 1422126013
Binding

Paperback

Number of Pages 104 Pages
Subject

Sales & marketing

Argues that \"the history of every dead and dying \'growth\' industry shows a self-deceiving cycle of bountiful expansion and undetected decay.\" This book illustrates that memories are short.

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