ISBN 9788172249076,Marketing Planning In A Total Quality Enviornment

Marketing Planning In A Total Quality Enviornment

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Jaico Publishing House

Publication Year 2005

ISBN 9788172249076

ISBN-10 8172249071


Number of Pages 484 Pages
Language (English)

Reference works

This book is based on the idea that you are a believer in total quality, that you'd like your marketing plans to reflect this belief, and that you are interested in knowing more about preparing and implementing a marketing plan. It discusses marketing process, provides ideas and techniques, and gives out numerous useful and interesting examples of marketing strategies. Strategic Marketing planners, be they academicians or business people, will find great value in this indispensable thoughtful and practical book.