ISBN 9780071475587,Marketing Power Plays: How the World's Most Ingenious Marketers Reach the Top of Their Game

Marketing Power Plays: How the World's Most Ingenious Marketers Reach the Top of Their Game

Rs295

Publisher

Tata McGraw - Hill Education

Publication Year 2006
ISBN-13

ISBN 9780071475587

ISBN-10 0071475583
Binding

Paper Back

Number of Pages 178 Pages
Language (English)
Subject

Marketing

Part of the "Power Plays" series, this work analyzes the insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in a competitive market. It also includes real case studies, proven strategies, to-do lists, and insider advice