ISBN 9780763726515,Marketing Public Health: Strategies To Promote Social Change

Marketing Public Health: Strategies To Promote Social Change

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ISBN 9780763726515

Jones & Bartlett Publishers

Publication Year 1998

ISBN 9780763726515

ISBN-10 0763726516

Paper Back

Number of Pages 530 Pages
Language (English)

Medicine: general issues

Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain