ISBN 9788131505656,Marketing Reaserch Inrpn

Marketing Reaserch Inrpn

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ISBN 9788131505656
Publisher

CENEAGE LEARNING INDIA PVT LTD

Publication Year 2009
ISBN-13

ISBN 9788131505656

ISBN-10 8131505650
Binding

Paperback

Number of Pages 632 Pages
Language (English)
Subject

Business

Marketing Research deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
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