ISBN 9780070634794,Marketing Research

Marketing Research

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Publisher

Tata McGraw - Hill Education

Publication Year 2005
ISBN-13

ISBN 9780070634794

ISBN-10 0070634793
Binding

Paperback

Edition 3rd
Language (English)
Subject

General

Goes well beyond the basic idea of all marketing research books -- to introduce students to the concepts and practices that make up the field -- to show how marketing information research tools, skills, and understanding can be applied in solving marketing problems and creating business opportunities in our ever more rapidly changing information environment.

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