ISBN 9789332535572,Marketing Research : An Integrated Approach

Marketing Research : An Integrated Approach

Author:

Alan Wilson

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ISBN 9789332535572
Publisher

Pearson Education

Publication Year 2014
ISBN-13

ISBN 9789332535572

ISBN-10 9332535574
Binding

Paper Back

Edition 3rd
Number of Pages 410 Pages
Language (English)
Subject

Marketing

Alan Wilson is Professor of Marketing at the University of Strathclyde Business School. He is also Senior Examiner for the Chartered Institute of Marketing and The Market Research Society. Prior to joining the University of Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practise. He has written numerous articles on marketing research and has received a number of awards for his publications. He is also a fellow of both the Chartered Institute of Marketing and The Market Research Society
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