ISBN 9788120309616,Marketing Research : Measurement And Method

Marketing Research : Measurement And Method

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Phi Learning Private Ltd

Publication Year 2008

ISBN 9788120309616

ISBN-10 8120309618


Edition 6th
Number of Pages 864 Pages
Language (English)

College Text & Reference

This is an introductory text in marketing research. The sixth edition of this market-leader offers readers a comprehensive, direct, and accessible introduction to marketing research. Focusing on decisional research, this book covers the principles of each topic, and discusses ways of properly designing and implementing a research project. It enables readers to provide meaningful information that helps them identify, structure, and solve marketing problems. In this edition significant attention has been given to the rapidly expanding area of international marketing research. This increased emphasis is reflected in virtually every chapter.