ISBN 9781259010903,Marketing Strategy

Marketing Strategy

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Publisher

McGraw-Hill Education - Europe

Publication Year 2013
ISBN-13

ISBN 9781259010903

ISBN-10 1259010902
Binding

Paperback

Edition 8th Revised edition
Number of Pages 384 Pages
Subject

Sales & marketing management

Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing\'s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

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