ISBN 9788131727997,Marketing Strategy And Competitive Positioning

Marketing Strategy And Competitive Positioning

Publisher:

Pearson India

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ISBN 9788131727997
Publisher

Pearson India

Publication Year 2008
ISBN-13

ISBN 9788131727997

ISBN-10 8131727998
Binding

Paper Back

Edition 4th
Number of Pages 632 Pages
Language (English)
Subject

Marketing

Description
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place. The 4th edition contains 3 new chapters; Competing Through the New Marketing Mix, Strategic Customer Management, Corporate Social Responsibility. Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
For Sale in Indian subcontinent only
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