ISBN 9781422199923,Marketing Through Minefields

Marketing Through Minefields

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ISBN 9781422199923

Harvard Universal Press

Publication Year 2008

ISBN 9781422199923

ISBN-10 1422199924

Paper Back

Number of Pages 187 Pages
Language (English)


Marketers today face growing expectations, but face the same basic questions: how can you offer customers what they really want? Is your brand strong enough to compete globally? How can you satisfy different customers without appearing to play favorites See how leading marketing experts weigh in on these and other crucial questions and find answers to your toughest challenges in this collection of the most popular Harvard Business Review cases.

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