ISBN 9781259029004,Marketing Warfare

Marketing Warfare

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ISBN 9781259029004

Tata McGraw - Hill Education

Publication Year 2012

ISBN 9781259029004

ISBN-10 125902900X


Edition 20th
Number of Pages 232 Pages
Language (English)


The book that changed marketing forever is nowupdated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.