ISBN 9788172243739,Mass Communication in India (4th Edition)

Mass Communication in India (4th Edition)

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Jaico Publishing House

Publication Year 1994

ISBN 9788172243739

ISBN-10 8172243731


Edition 4th
Number of Pages 628 Pages
Language (English)


The traditional discipline of Mass Communication now stands challenged by the rapid integration of telecommunications, computing, broadcasting and other media. An entirely new section on Mass Media, Intellectual Property Rights and the Public Domain has been introduced in this revised and updated edition. The book is compact with each section and sub-section having a list of suggested readings, and most of the books suggested are that of Indian authors. -- Comprehensive and critical account of recent developments in the media industries -- Focuses on media analysis and critique, to reflect contemporary trends in communication theory and research -- An entirely new section on 'Telecommunications and New Information Technology' has been introduced

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