ISBN 9780534637972,Mass Communication Theory: Foundations, Ferment, And Future

Mass Communication Theory: Foundations, Ferment, And Future

Publisher:

Cengage Leaning

Rs595

Publisher

Cengage Leaning

Publication Year 2005
ISBN-13

ISBN 9780534637972

ISBN-10 0534637973
Binding

Paper Back

Edition 4th
Number of Pages 416 Pages
Language (English)
Subject

Engineering: general

Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it?s loaded with study tools, it will help you succeed on exams and in the course
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