ISBN 9789384052874,Mass Communications and Media Studies : An Introduction

Mass Communications and Media Studies : An Introduction

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ISBN 9789384052874
Publisher

Bloomsbury Publishing

Publication Year 2014
ISBN-13

ISBN 9789384052874

ISBN-10 9384052876
Binding

Hard Back

Number of Pages 264 Pages
Language (English)
Subject

Communications engineering

Mass Communications and Media Studies - An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory.

Mass Communications and Media Studies - An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Written in an accessible and well-organized manner and directed toward a distinct yet size-able (And currently undeserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.

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