ISBN 9789381970140,MCO 6 Marketing Management

MCO 6 Marketing Management



Gullybaba Publishing House

Publication Year 2012

ISBN 9789381970140

ISBN-10 9381970149


Number of Pages 304 Pages
Language (English)

Computer graphics & software

MCO 6 Marketing Management CONTENTS COVERED Block 1 Nature and Scope of Marketing Unit1 Introduction to Marketing Unit2 Marketing Environment Unit3 Marketing Information and Research Block 2 Understanding Consumers and Selecting Target Markets Unit4 Buyer Behaviour Unit5 Markets and Markets Segmentation Unit6 Market Targeting and Positioning Block 3 Product Decisions Unit7 Product Concepts and Classification Unit8 Product Development and Product Life Cycle Unit9 Branding, Packaging and Servicing Block 4 Pricing Decisions Unit10 Objectives and Methods of Pricing Unit11 Price Adjustment Strategies Unit12 Regulation of Prices Block 5 Distribution Decisions Unit13 Distribution Channels Unit14 Marketing Intermediaries Unit15 Marketing Logistics Block 6 Promotion Decisions and Emerging Issues Unit16 Marketing Communication Unit17 Personal Selling and Sales Promotion Unit18 Advertising and Publicity Unit19 Emerging Issues in Marketing QUESTION PAPERS 1. Solution Paper June 2009 2. Solution Paper Dec 2009 3. Solution Paper June 2010 4. Solution Paper Dec 2010 5. Solution Paper June 2011 6. Solution Paper Dec 2011 7. Question Paper June 2012 8. Question Paper Dec 2012 9. Question Paper June 2013 10. Question Paper Dec 2013 11. Question Paper June 2014