ISBN 9788132105794,Mcquail`S Mass Communication Theory

Mcquail`S Mass Communication Theory



SAGE Publications India Pvt Ltd

Publication Year 2010

ISBN 9788132105794

ISBN-10 8132105796

Paper Back

Edition 6th
Number of Pages 632 Pages
Language (English)

Literature fiction

McQuail's Mass Communication Theory is a complete reference for undergraduate and postgraduate students studying a course in mass communication. The book is aimed at a single semester introductory course in the subject, teaching students about all the forms of mass communication. It explains: the many communication models of the sender, the message and the audience and the various types of mass communication today, mainly television, radio, newspapers, film, music, the internet and other forms of new media. The book is an indispensable resource for all students of mass communication.

About Denis McQuail

Denis McQuail is a communications theorist, and academician currently working as Emeritus Professor at the University of Amsterdam. He has also written: McQuail's Reader in Mass Communication Theory, Media Policy: Convergence, Concentration and Commerce, and Media Performance: Mass Communication and the Public Interest.

McQuail is considered one of the foremost authorities on the subject and he is best known for his contributions to the education of the public, concerning communication theory