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In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively.
This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gender and familial representations and patriarchal norms in Indian society.
The strength of this book is that it rejects grand narratives in favour of the micro-politics of daily living. In the course of exploring the metamorphosis of India, the authors succeed in dissolving the boundaries between mass/low culture, elite/high culture and local/national/global affiliations.
The book has in detail captured trends in print, films and advertising. These are supported with fairly rich referencing from articles and journals throughout. Media, Gender, and Popular Culture in India will be of more interest and use to students, especially those studying arts or mass communication.
(Outlook Business 2012-02-04)
[The book] has succeeded in dissolving the boundaries between mass/low culture, elite/high culture and local/national/ global affiliations.... The book is very interesting to read and at the same time quite thought-provoking too. One strongly recommends this book for anyone who is interested in tracking the role of change and continuity in the Indian media.
(The Statesman, 12 May 2013)
About the Author
Sanjukta Dasgupta, Professor and Former Head, Department of English and currently Dean, Faculty of Arts, University of Calcutta, is a critic, translator, and a poet. She has published in journals in India and abroad. Her awards and grants include the British Council Charles Wallace Scholar grant, Fulbright Postdoctoral Research Fellowship, Associate Fellow at Indian Institute of Advanced Study, Shimla, etc. She participated in the fifi rst Writers' and Literary Translators' International Congress (WALTIC) at Stockholm and also served as Chairperson for the Commonwealth Writers Prize (Eurasia region), organized by the Commonwealth Foundation, UK. Professor Dasgupta is the Managing Editor of FAMILIES: A Journal of Representations and Assistant Editor of Journal of Women's Studies, Calcutta University.
Her books include:
· The Novels of Huxley and Hemingway: A Study in Two Planes of Reality (1996); and
· The Indian Family in Transition (co-edited, 2007).
Dipankar Sinha is Professor of Political Science in University of Calcutta, Kolkata. He has also been Honorary Visiting Professor of Institute of Development Studies, Kolkata; Honorary Associate of the Centre for Media History, Macquarie University, Sydney; and a Nominated Member of the Association of Third World Studies, USA. Professor Sinha is on the editorial board of the US-based Global Media Journal (Indian Edition), The Calcutta Journal of Political Studies, and Ekak Matra, a premier Bengali "little magazine." His most recent publication is a working paper of the London School of Economics on "(De) Politicizing Information Technology: Towards an Inclusive Framework."
His published books include:
· Communicating Development in the New World Order (1999);
· Webs of History: Information, Communication and Technology From Early to Post-Colonial India (2005); and
· Democratic Governance in India: Reflfl ections and Refractions (2007).
Sudeshna Chakravarti is Professor in the Department of English, University of Calcutta. Professor Chakrabarti has taught for many years in Presidency College, Kolkata. She has been associated with both English and Bengali literature, having published widely in both, and is actively associated with little magazines.
She has participated in numerous national and international seminars and conferences, including the Conference of South Asian Scholars in Prague; the International Conference of Historians of the Labour Movement, Linz, Austria; and an international Peace Conference in Japan.
Professor Chakrabarti has written several books in Bengali and English and contributes regularly to several journals.
Her prominent publications include German Racism: An Old or New Disease, "The Dutch East India Company and Slave Trade in India," in Journal of the Asiatic Society, April, 1998.