ISBN 9789339213077,Mobile For Good

Mobile For Good



Tata McGraw - Hill Education

Publication Year 2014

ISBN 9789339213077

ISBN-10 9339213076


Number of Pages 256 Pages
Language (English)

Computer Books

Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fund raising campaigns are those designed for portable devices-from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build and maintain a mobile and social fund raising strategy to dramatically increase donations. In Mobile for Good, Mansfield takes you step by step through the entire process. Learn how toMaster your mobile fund raising strategyCreate a strategic plan flexible enough to handle changes in technologyDesign a website and emails that work on both mobile devices and computersChoose the best mobile and online tools based on your budget and your donor demographicsBuild a system that tracks, evaluates and reports campaign resultsMaximize the potential of Facebook, Twitter, LinkedIn and other sites