ISBN 9780070668201,Modern Competitive Strategy

Modern Competitive Strategy

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Tata McGraw - Hill Education

Publication Year 2007

ISBN 9780070668201

ISBN-10 0070668205


Edition 2nd
Number of Pages 370 Pages
Language (English)

Reference works

The text provides a concise synthesis of the theory and empirics of the strategy field. It uses a "Value Minus Cost" framework that measures competitive advantage. The approach is eclectic, reflecting the diversity of the discipline: the author draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance & marketing. Many short cases, company examples, and practical tools are used to illustrate the concepts. It can be used for either a full semester course or a single module in MBA programs and executive education courses.

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